Juan and Federico Longoria, inspired by the musical influences of their father and uncles,” Los Halcones Del Valle” formed their own musical group, “Los Potrillos,” in 1998. This group since 2008 has come to be known as “Conteño”.
A faithful fan base in the Rio Grande Valley and South Texas has been created for the group under the direction of Juan and Federico Longoria, with the help of former and present band members.
Various organizations have recognized the group for its ability to captivate audiences.
Juan and Federico have also been recognized by the musical community. Juan was named the first place winner at “The Big Squeeze” accordion competition held by the Texas Folklife Commission in Houston, Texas in June 2007. This accomplishment is featured in a documentary, “The Big Squeeze,” filmed by Hector Galan and broadcast nationally on PBS television stations. Federico has been recognized as a guest bajo-sexto recording artist numerous times. Perhaps the most notable was his recording of the hit single “Amor y Dolor” with Siggno.
In 2008, with the intent to distinguish a revolutionary mix of music, Los Potrillos has evolved into ”Conteño.” The release of Conteño’s debut album, “Soltando Las Riendas” is a testament to a new era of Regional Music with an explosion of upbeat rhythms and sounds.
In August 2015, Juan Longoria was named as an “extraordinary Texan” by Texas Highways Magazine for his work as the director of the conjunto music program in the Los Fresnos Consolidated Independent School District. His work with students has been recognized as a unique program that values traditional folk music and works to improve the educational experience for an underrepresented population of students.
The fundamental characteristics that distinguish the unique sound of Conteño are not only the harmonious balance of styles of Regional music including Conjunto, Tejano and Norteño, but the emotion and message that is expressed in the music itself. These unique characteristics have expanded their faithful fan base in the Rio Grande Valley to various parts of Texas and other states across the country.